Renders for Off-Plan Launches
Your Launch's First Impression Starts Here
A successful launch needs images that move people. We specialise in building the right visual story for your target buyer.
The visual kit for an off-plan launch
Every launch needs the same pieces: the façade that opens the campaign, the amenities that justify the price, the show flats that let buyers picture themselves living there, the rendered floor plan that answers questions about size, and the video that plays in the sales suite and in adverts. When these pieces are produced together from a single 3D model, the launch gains coherence, and production is faster and cheaper than commissioning each item separately.
Render Fabrik builds this kit with the developer: in the briefing we define what the campaign needs, in what order and for which channels, and we deliver in stages aligned with the sales schedule. First the façade and aerials for the teaser; then amenities and show flats for the website and sales suite; finally the video and virtual tour for the sales launch.
Visual storytelling: the order in which buyers see the scheme
Beautiful images are not enough; they need to tell a story in the order in which the buyer decides. The arrival (façade and entrance), shared life (leisure, community, security), privacy (the furnished unit in late-afternoon light) and the view (what they gain by living there). Each image answers an objection and sets up the next.
That is why we choose angles, times of day and interior design with the target buyer in mind: a high-end scheme calls for noble materials, soft light and restrained decor; an entry-level product calls for spaces that feel larger, light colours and rooms that show real use. The style of the render is a marketing decision, not just an artistic one.
Lead times that respect the sales schedule
Still images are ready in 5 to 15 working days; videos and animations in 15 to 30 days; 360° virtual tours in 20 to 40 days. Lead times are adjusted to the launch calendar, with partial deliveries so the campaign can start before the full package is complete. For critical dates there is a rush schedule that cuts lead times by up to 50%.
Deliverables
What's included
Façade and site plan
Day and night views and the scheme placed into real photography of the site.
Shared amenities
Leisure, community and service areas with the specified landscaping and furniture.
Show flats
Typical units with the specified finishes and interior design aligned with the target buyer.
Rendered floor plans
Unit types and floors in 2D or 3D for brochure, website and price list.
Teaser video and video tour
30 to 90 second pieces for social media, adverts and the sales suite, with music and sound.
360° virtual tour
A navigable walk through the show flat, in the browser, with no app to install.
How it works
How it works
- 01
Briefing and alignment
An online meeting of around 30 minutes to agree on angles, style, references and deadline. You send the floor plans (DWG or PDF), the finishes specification, references and, if available, the 3D model (.skp, .3ds, .fbx, .rvt).
- 02
Modelling and preview
We model the project and send low-resolution previews so you can approve composition and framing before we invest time in materials and lighting.
- 03
Two rounds of revisions
First you approve angles and composition; then we fine-tune colours, lighting and details. Nothing is delivered without your sign-off.
- 04
Final delivery
High-resolution images (up to 8K) in TIFF/PNG for print and JPG/WebP for the web; videos in 4K MP4. Full, unlimited rights of use.
Portfolio
Renders for Off-Plan Launches projects
Why Render Fabrik
Why choose our renders for off-plan launches?
Visual storytelling
A sequence of images that tells a story and connects with the buyer.
International quality
Luxury-level texturing and lighting in every detail.
End-to-end support
We stay with you from the briefing to the final delivery of the marketing material.
Investment
How much it costs
The value depends on the scope of the launch kit. As a guide, these are our usual ranges per piece:
- Exterior render (façade, complex): €350–900 per image, depending on surroundings and level of detail
- Interior render (show unit, shared amenities): €300–700 per image; packs per unit type
- Aerial view / site plan: €450–1,100, with real urban context
- Rendered floor plan: €180–400 per plan, with furniture and materials
- 3D video (30–60 s): €1,800–4,500, script, animation and post-production
- 360° virtual tour: €900–2,500 per show unit, navigable in the browser
These are indicative ranges. The final quote depends on the number of pieces, the complexity of the scheme, the level of interior detail, the deadline (our rush schedule cuts lead times by up to 50%, depending on the queue) and whether a 3D model already exists. You receive it within 24 hours of the briefing, with no obligation.
Frequently asked questions
Frequently asked questions
- Do you produce rendered floor plans?
- Yes. We deliver high-quality 2D and 3D rendered floor plans for brochures and websites.
- Can we start before planning approval?
- Yes. We work from sketches and preliminary studies to bring the pre-launch forward; the final version of the images requires the definitive plans to stay faithful to the construction drawings.
- Do you deliver in stages?
- Yes. We organise production around the campaign calendar: teaser first, then website and sales suite, and finally video and tour. Each stage goes through the approval rounds.
- Do you work on launches in other countries?
- Yes, 100% remotely, across Portugal, Spain and other European markets. From briefing to delivery, everything is online.
81%
of buyers' agents say seeing a home furnished helps buyers picture themselves living there. And 1 in 5 saw offers rise by 1% to 5%.
Source: National Association of Realtors, 2023 Profile of Home Staging.
Render Fabrik creates Perceived Value.
And perceived value defines how much you sell, how fast you sell and what your real profit is.