Interactive 3D Model
Interactive 3D Model: Buyers Explore the Scheme on Their Own
An interactive 3D model, also called a digital or virtual model, is the 3D model of the scheme that the buyer controls: they rotate the development, choose the block, the floor and the unit, see the real view and step into the show flat in 360°. It runs on the website, on the sales suite screen, on the agent's tablet and in VR headsets. Render Fabrik builds it from the same 3D model used for the launch images.
Tour 360°
Try a real 360° tour
Drag to look around and switch rooms with the thumbnails: this is how your buyers will visit the show flat, on a phone or a computer.
Tour 360°Interactive 3D model and 360° tour: buyers explore the scheme on their own
The interactive 3D model replaces the physical model in the sales suite with a digital experience: buyers rotate the development, choose the block and floor, see the real view from the unit, swap finishes and walk through the show flat, on the sales suite screen, the agent's tablet, the website or in virtual reality headsets. The 360° virtual tour does the same for the interior: a navigable route through the furnished flat, in the browser, with no app to install.
For the sales team, this means showing any unit at any time, without relying on a physical show flat or the buyer's imagination. For marketing, it means material that lives on the website and in adverts and holds visitors for minutes, not seconds. For the developer, it means selling specific units (the 12th floor with a sea view) and not just a generic product.
What the experience can include
Navigation through the scheme with block, floor and unit selection; the real view from each floor based on drone photography; unit availability linked to the price list; finish and decor options; a light cycle (day, afternoon, night); hotspots with technical information, selling points and plans; 360° tours of the show flats; and a VR headset version (Meta Quest) for the sales suite. Everything works on smartphone, tablet, desktop and large screen, via a link or an embed code on the website.
How it is produced
The interactive model uses the same 3D model as the launch images and video, which keeps the visuals consistent and reduces cost. In the briefing we define the level of interactivity (from a simple 360° tour to a full model linked to the price list), produce the scenes and navigation points, build the interface with the scheme's branding and deliver a link, or the package for installation in the sales suite. Typical lead time: 20 to 40 days, depending on scope.
Deliverables
What's included
Navigable 3D model
The scheme in 3D with block, floor and unit selection and the real view from each floor.
360° virtual tour
A route through the show flats and shared amenities, in the browser, with no app.
Hotspots and information
Plans, selling points, floor areas and availability built into the experience.
Sales suite and VR version
Large screen, kiosk, agent's tablet and Meta Quest headsets.
Link and embed
Its own URL and an iframe code for the scheme's website and property portals.
How it works
How it works
- 01
Briefing and scope
We define the level of interactivity, units and rooms, channels (website, sales suite, VR) and the link to the price list.
- 02
Scenes and navigation
We produce the rooms from the launch 3D model and define the navigation points.
- 03
Interface and revisions
We build the experience with the scheme's branding; two rounds of revisions.
- 04
Delivery
Link, embed code and, if commissioned, the package for the sales suite and VR headsets.
Portfolio
Interactive 3D Model projects
Why Render Fabrik
Why choose our interactive 3d model?
Real interactivity
The user decides where to look and how to move through the space.
Works everywhere
Runs smoothly on smartphones, tablets, desktops and VR headsets.
Information hotspots
Add clickable technical details and selling points inside the tour.
Investment
How much it costs
The value depends on scope: the level of interactivity (simple 360° tour or full interactive model), the number of navigable units and rooms, and integrations (price list, VR). There is no standard range for a full interactive model; you receive a tailored quote within 24 hours.
- 360° tour only, or a full interactive 3D model
- Number of blocks, floors, units and rooms
- Link to the availability list
- Version for sales suite, kiosk and VR headsets
- Existing 3D model from the launch images
- 360° virtual tour: €900–2,500 per show unit, navigable in the browser
When commissioned together with the images and video, the interactive model reuses the 3D model and the cost falls. The final quote comes within 24 hours of the briefing, with no obligation.
Frequently asked questions
Frequently asked questions
- Are a virtual model, a digital model and an interactive model the same thing?
- Yes, they are names for the same product: the 3D model of the scheme that buyers navigate on their own. Ready-made 3D images and videos are a separate deliverable, but both come from the same model.
- Does the tour work on mobile?
- Yes. Our experiences are optimised for mobile browsers, with no app to install.
- Can I put the tour on my website?
- Yes. We provide a simple link or an embed code (iframe) for your website.
- Do buyers need to install an app?
- No. The experience runs in the browser, on smartphone, tablet, desktop and large screen. The VR headset version is installed in the sales suite.
- Can it show unit availability?
- Yes. The model can read the price list and show available, reserved and sold units in real time.
- How long does it take?
- 360° virtual tours and interactive models are ready in 20 to 40 days, depending on scope and the launch date. Partial deliveries are possible so the website can go live before the sales suite.
81%
of buyers' agents say seeing a home furnished helps buyers picture themselves living there. And 1 in 5 saw offers rise by 1% to 5%.
Source: National Association of Realtors, 2023 Profile of Home Staging.
Render Fabrik creates Perceived Value.
And perceived value defines how much you sell, how fast you sell and what your real profit is.