3D rendering glossary
3D rendering project deliverables: what you receive
Deliverables of a 3D rendering project are the final files the client receives at the end of the work: high-resolution still images, videos, virtual tours, rendered floor plans or interactive models. Each deliverable has its format, resolution, quantity and usage rights defined in the budget, to avoid any doubt about what will be delivered.
What is a deliverable, in the general sense
In project management, a deliverable (deliverable) is any tangible and verifiable result that needs to be produced to complete a stage or the entire project. It can be a report, software, prototype or a set of files. What sets a deliverable apart from a simple task is that it can be checked and approved by the client.
In 3D rendering, this logic applies very concretely: the deliverable is what the developer, architect or brand will use at the sales stand, on the website, in the advert, in the presentation or for project approval.
In practice: Render Fabrik is a 3D architectural rendering studio working with clients in Brazil and Europe, with a quote within 24 hours.
Main deliverables of a 3D rendering project
| Deliverable | Usual format | What it's for |
|---|---|---|
| Exterior 3D image | JPG, PNG or TIFF in 4K to 8K | Facade, common areas, aerial view, launch campaign |
| Interior 3D image | JPG, PNG or TIFF | Living room, kitchen, bedroom suite, virtual show unit |
| Rendered floor plan | JPG, PNG or vector PDF with text | Show layout, furniture and floor area to the buyer |
| 3D video | MP4 (H.264 or H.265), Full HD or 4K | Launch film, social media, sales stand screen |
| 360° virtual tour | Web link or HTML package | Navigation around the property on the website, tablet or VR headset |
| Interactive virtual model | Real-time application or link | Explore units, views and availability in real time |
| Product render | PNG with transparent background, JPG | E-commerce, catalogue, packaging |
What needs to be defined for each deliverable
- Quantity and angles: how many images, of which rooms and from which viewpoint.
- Resolution and aspect ratio: an image for a billboard needs many more pixels than one for Instagram. Common ratios are 16:9 (screens and website), 4:5 and 9:16 (social media) and custom formats for print.
- File format: JPG for web, PNG or TIFF for print and editing, MP4 for video.
- Duration and soundtrack (video): seconds of animation, inclusion of captions, logo and licensed music.
- Revision rounds: how many times the client can request changes before final delivery.
- Usage rights: where the images can be used and whether the studio can use them in their portfolio.
- Source files: whether the 3D model, scene files or layered files are part of the delivery. In most contracts, they are not, unless specifically included.
How deliverables are produced and approved
- Briefing and materials: the client sends floor plans, sections, elevations, finishes schedule and references.
- Camera previews: the studio presents low-resolution viewport previews or a model without textures to approve the angles.
- Rendered preview: first version with materials, lighting and furniture.
- Revisions: adjustments to colour, objects, vegetation and atmosphere within the agreed rounds.
- Final delivery: files in the defined resolution and format, organised and named by room.
Common mistakes and best practices
- Ordering without knowing where it will be used: define the channels first (website, billboard, brochure, big screen) so the resolution and format meet all needs.
- Changing the project after the approved preview: architectural changes after camera approval usually cause rework and extra cost.
- Ignoring the legal text: property marketing material usually requires a disclaimer such as "image for illustrative purposes only". Agree whether it will be applied to the image.
- Not keeping the originals: high-resolution files should be stored by the client. Compressed social media versions are not suitable for print.
Deliverables in the work of a visualisation studio
In a visualisation studio, the deliverables package is put together according to the client's objective. A developer at the launch stage usually combines exterior 3D images, interior perspectives, rendered floor plans and a 3D video. An architecture practice usually needs just a few images to present a concept or take part in a competition. To see real examples of each type of delivery, see the portfolio.
Frequently asked questions
What are the most common deliverables in 3D rendering?
Exterior and interior still images, rendered floor plans, 3D videos and 360° virtual tours. In product projects, the main deliverable is the image with a neutral or transparent background.
Is the 3D model part of the delivery?
Usually not. The model and scene files are studio production tools. If the client needs them, this must be agreed in the budget, because it involves preparing and organising the files for another use.
What resolution should I ask for print?
It depends on the size and viewing distance. For printed pieces seen up close, you work at around 300 pixels per inch at the final size. For large panels seen from a distance, lower pixels per inch work well. In general, 4K or 8K images cover most uses.
What is a revision round?
It is each time the client gathers their comments on a preview and the studio applies the adjustments. Defining how many rounds are included avoids delays and unexpected costs.