Events and set design

Casa CNN

Casa CNN in 3D: the entrance with red arches in front of a historic mansion, the glass studio, the lounge and the bar in CNN Brasil's brand identity.

Context

The project

Casa CNN is a CNN Brasil brand space set up in a historic mansion, with a studio, a lounge and a bar.

Render Fabrik produced the 3D images of the space, showing the full set design from the outside to the bar.

Challenge

In a brand space, the set design has to work as a whole: visual identity, existing architecture and the way people move through it.

Blend CNN Brasil's identity into a historic mansion without hiding the architecture.
Show the entrance, studio, lounge and bar as one continuous route.
Show the space at night, with the brand lighting.
Show the whole space, from the façade to the bar.

Solution

01
The entrance
Illuminated red arches in front of the eclectic mansion, with a staircase and red carpet: the first image already brings together the brand and the place.
02
The glass studio
The studio in red light with the CNN Brasil sign in the night garden shows the heart of the space, where the brand speaks.
03
The lounge
Caramel leather sofa, a terracotta record wall and a chevron floor: the social space in a warm palette that works with the brand's red.
04
The bar
Neon sign, high stools and a coral fringe ceiling complete the route.